5 common user onboarding mistakes (and how to avoid them)

When it comes to user onboarding, there's a lot that can go wrong. And in the crypto landscape, the risks are even higher for newcomers. A poorly designed onboarding process can lead to confusion, frustration, and ultimately, user churn. Here are five of the most common user onboarding mistakes, along with our tips for how to avoid them:

1. Overwhelming users with too much information

It's important to educate users about the different concepts you can have in crypto landscape, but be careful not to overwhelm them with too much information at once. This can result in too much information for the brain to handle, making users feel overloaded and uninterested.

Instead of presenting complex information all at once, divide it into smaller, easier-to-understand parts. Use visuals and examples to clarify the ideas. For example, instead of presenting users with a wall of text about the benefits of diversification, show them a simple chart that illustrates how a diversified portfolio can help mitigate risk.

2. Using technical jargon

The crypto landscape is full of technical jargon, but be careful not to use it too liberally in the onboarding process. This can make users feel like they're not part of the "group", and can create a barrier to entry.

Instead, use everyday language that users can understand, and provide clear explanations of any technical terms that are necessary. Instead of saying "public key," you can explain it as a unique code made up of numbers and letters. This code is like a person's home address on the blockchain, a type of digital ledger.

3. Failing to personalise the onboarding experience

Users want to feel like they're being treated as individuals, not just numbers. Make sure to provide a personalised onboarding experience that takes into account user preferences, behaviours, and needs.

For example, if a user indicates that they're interested in long-term investing, don't present them with information about day trading strategies. Instead, tailor the onboarding process to their specific needs and interests.

4. Neglecting to provide a sense of community

Users want to feel like they are part of a community, and that they are not alone in their journey. Make sure to provide a sense of community, such as tools that allow them to create their own crypto audits or connect with each other on your platform.

5. The importance of UX/UI

While educating users and providing a personalised onboarding experience is crucial, it's equally important to ensure that the user experience (UX) and user interface (UI) of your platform are intuitive and user-friendly.

Even the most innovative and sophisticated web3 solutions or crypto platforms will struggle to gain mass adoption if they're difficult to use or navigate. To avoid this fate, make sure to prioritise UX/UI in the development and onboarding process of your platform.

At 3Decrypt, we're passionate about helping crypto platforms improve their user onboarding and retention. By avoiding these common mistakes and following our tips, you can create an onboarding experience that's engaging, informative, and effective.